The integration places Ai+ within a high-frequency commuter environment, taking the brand beyond conventional advertising and into the daily journeys of consumers across Delhi NCR.
The association will extend beyond Rajouri Garden Metro Station itself. In-metro announcements across the Delhi Metro network will introduce the station as “Ai+ NOVA SMARTPHONE Rajouri Garden Metro Station” in both English and Hindi, creating repeated audio recall for the brand as commuters travel across the city.
In addition, all entry gates at Rajouri Garden Metro Station will carry prominent Ai+ NOVA SMARTPHONE branding, welcoming commuters with the message, “Welcome to Ai+ NOVA Smartphone Rajouri Garden Metro Station.”
Archi Gogoi, Head of Brand, Marketing & Growth, Ai+ Smartphone, said, “With Ai+ NOVA Smartphone Rajouri Garden Metro Station, we are taking Ai+ beyond the smartphone screen and making it part of how millions of people move through the city every day. For a young brand, putting our name on an iconic part of Delhi’s everyday infrastructure is a significant moment and reflects the scale of our ambition for Ai+ Smartphone.”
The association forms part of Ai+ Smartphone’s broader approach to building the brand through high-impact consumer touchpoints aimed at creating visibility, familiarity and recall at scale. By embedding the Ai+ NOVA SMARTPHONE identity into a high-frequency commuter environment, the brand aims to establish a connection beyond traditional media and digital platforms.
The initiative marks the latest step in Ai+ Smartphone’s growing consumer presence as the brand expands through new products, strategic partnerships and cultural integrations across India.
With Ai+ NOVA Smartphone Rajouri Garden Metro Station, Ai+ Smartphone is integrating its identity into an everyday commuter experience, extending the brand’s presence across one journey at a time.
About Ai+ Smartphone
Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system, the brand focuses on clean design, long battery life and trusted software performance while keeping prices accessible without compromising the user experience.
From redefining smartphones to pioneering AIoT products as part of the company’s Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.
About Ai+ and NxtQuantum Shift Technologies
NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.
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